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Upcoming

Fourth event of the year and fifth edition on the European continent. We return to Spain, where Barcelona will offer us a showcase of alternatives such as venues, hotels, and experiences unique to the city that make it one of a kind.
See you from May 13 to 17.

Barcelona is a vibrant Mediterranean city located in northeastern Spain, renowned for its balance between tradition and innovation. It stands out for its modernist architecture, especially the work of Antoni Gaudí, its excellent international connectivity, and its solid infrastructure for conferences and events. With a wide range of hotels, unique venues, and a privileged climate throughout the year, Barcelona is positioned as one of the leading MICE destinations in Europe.

WHAT DO THE NUMBERS SAY?

Hosted Buyers

From Mexico's top meeting planning agencies and direct clients.

Table Tops

Local companies in the destination, DMCs, hotels, and production companies.

Business Meetings

The event had a total capacity of 115 attendees.

Leads

Average value of each business: $25,000 USD.

DO YOU WANT TO BE PART OF OUR EVENTS?

HOSTED BUYERS

Do you want to be part of our events?

TABLE TOPS

Do you want to be part of our events?

KEY FACTS

Key Fact 1

Key Fact 2

Key Fact 3

Key Fact 4

First-class event infrastructure:

Barcelona has a wide variety of venues for all kinds of events, from large conference centers and convention centers to unique spaces, historic buildings, and outdoor venues.

Extensive hotel capacity:

The destination of Barcelona (city and province) has a diverse range of hotels, with more than 900 establishments and 145,000 beds.

Global connectivity and agile transportation:

Barcelona is connected to more than 200 international destinations through its airport and has an excellent rail network, roads, and urban public transport. Its compact urban model facilitates fast and sustainable travel between venues, hotels, and attractions in the city.

Diversity and added value of the province:

The province of Barcelona complements its urban offerings with natural surroundings, wineries, farmhouses, and towns with historic charm, allowing for the organization of incentive programs and experiential activities that combine culture, nature, and exclusivity.

GALLERY

PROGRAM

Day 00 of 00, 2026

Time	Activity	Location
6:00 a.m. to 3:00 p.m.	Arrival of Hosted Buyers	Barcelona International Airport
15:00-15:30	Check-in Room allocation	Meliá Barcelona Sky , Intercontinental Barcelona
3:30 p.m. to 6:00 p.m.	Free time To cool off	Meliá Barcelona Sky , Intercontinental Barcelona
7:30 p.m.	Transfer t r the Hilton Diagonal Mar Barcelona
8:00 p.m. to 10:00 p.m.	Welcome Dinner Suggested dress code: White	Hilton Diagonal Mar Barcelona
10:00 p.m.	Transfer to Host hotels
10:00 p.m.	End of activities	Meliá Barcelona Sky , Intercontinental Barcelona

Day 00 of 00, 2026

Time	Activity	Location
7:00-7:40	Wellness Morning Run for Fun
7:00-9:00	Breakfast for Guests	Meliá Barcelona Sky , Intercontinental Barcelona
9:00	Transfer t r Meliá Barcelona Sky
9:30 a.m. to 11:30 a.m.	Business Matchmaking Sessions – Block I	Meliá Barcelona Sky Sky Lounge
11:30-12:00	Break To respond to emails and calls	Meliá Barcelona Sky Sky Lounge
12:00-12:45	Keynote Speaker Ariel Hernan Etbul Carchak “Augmented Sustained Leadership” How to Think Better in the Age of Artificial Intelligence	Meliá Barcelona Sky Sky Lounge
12:45 - 12:50	Voices That Make a Difference Iberia - Flight Plan 2030 Connecting the Whole World. - Alejandra Huerta - Irantzu Urzelai Sánchez	Meliá Barcelona Sky Sky Lounge
12:50–1:00 PM	Break To respond to emails and calls	Meliá Barcelona Sky
1:00 p.m. to 2:30 p.m.	Business Matchmaking Sessions, Block II	Meliá Barcelona Sky
14:30-16:00	Food	Meliá Barcelona Sky 24 Cielos
4:00 p.m. to 5:30 p.m.	Business Matchmaking Sessions, Block III	Meliá Barcelona Sky
5:30 p.m.	Transfer t r Intercontinental Barcelona
17:30-19:30	Leisure Time To cool off	Meliá Barcelona Sky , Intercontinental Barcelona
19:30-20:00	Transfer t : Tablao de Carmen
20:00-22:30	Closing Dinner By Barcelona Convention Bureau	Carmen's Tablao
10:30 p.m. – 11:00 p.m.	Transfer to Host hotels
11:00 p.m.	End of Activities	Meliá Barcelona Sky , Intercontinental Barcelona

Day 00 of 00, 2026

Time	Activity	Location
7:00-9:00	Breakfast for Guests	Meliá Barcelona Sky , Intercontinental Barcelona
9:00	Check-Out - Change of Hotel to Innside Barcelona Apolo (only for half-board stays at Meliá Barcelona Sky)	Meliá Barcelona Sky
9:00 a.m. to 9:30 a.m.	Transfer To Mosaicos de Barcelona
9:30 a.m. to 11:30 a.m.	Mosaics of Barcelona Learn this technique as part of the 100th anniversary of Antonio Gaudí's death. By Barcelona Convention Bureau	Bellesguard Tower
11:30-12:00	's transfer to Marina Vela	Bellesguard Tower
12:00 p.m. to 1:30 p.m.	Boat	Marina Vela - City Sailing Barcelona
1:30 p.m. – 2:30 p.m.	Transfer t r Moxy Barcelona	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
2:30–5:00 p.m.	Food	Moxy Barcelona
5:00 p.m. – 5:15 p.m.	Transfer to Host Hotels	Moxy Barcelona
5:15–7:30 p.m.	Enjoy the city
19:30-20:00	Transfer from the A to the Renaissance Barcelona Hotel	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
8:00 p.m. to 10:00 p.m.	Networking Dinner	Renaissance Barcelona Hotel
22:30-23:00	Transfer to Host Hotels	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
11:00 p.m.	End of Official Activities	Innside by Meliá Barcelona Apolo Intercontinental Barcelona

Day 00 of 00, 2026

Time	Activity	Location
7:00-9:30	Breakfast for Guests	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
9:30-10:00	Transfer t : El Corte Inglés
10:00 a.m. – 12:30 p.m.	Taste the Palette Discover your color palette while enjoying a tasting of Iberian ham and cheeses at El Corte Inglés.	El Corte Inglés
12:30 p.m. – 1:00 p.m.	Transfer to the Drive Me Barcelon	El Corte Inglés
1:00 PM – 2:30 PM	City tour in luxury cars	's "Drive Me Barcelona" Showroom
2:30 p.m. – 2:45 p.m.	Transfer to the Innside Barcelona Apolo h	's "Drive Me Barcelona" Showroom
2:45 p.m. – 3:00 p.m.	's Inspection Visit to Innside Barcelona Apolo	Innside Barcelona Apolo
3:00 p.m. – 5:00 p.m.	Dining at the Innside Barcelona Apolo	Innside Barcelona Apolo
5:00 p.m. – 5:10 p.m.	Transfer to Host hotels	TBD
5:10 p.m. – 7:00 p.m.	Enjoy the city	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
7:00 p.m. – 7:30 p.m.	Transfer to the “ ” at the Barcelona Metro	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
7:30 p.m. – 10:00 p.m.	Dinner	ME Barcelona
10:00 p.m.	Transfer to Host Hotels	Innside by Meliá Barcelona Apolo Intercontinental Barcelona
10:00 p.m.	End of Activities	Innside by Meliá Barcelona Apolo Intercontinental Barcelona

Day 00 of 00, 2026

Time	Activity	Location
7:00-9:00	Breakfast for Guests	▶ Innside by Meliá Barcelona Apolo ▶ Intercontinental Barcelona

HOST HOTELS

MELIÁ BARCELONA SKY

Meliá Barcelona Sky is a modern design hotel located in one of Barcelona’s most vibrant neighborhoods, close to the beach and well-connected to the city center. It features 261 elegant rooms and 14 meeting rooms, most with natural light, ideal for hosting MICE events. It stands out for its impressive panoramic views of the city and the Mediterranean, as well as high-quality amenities such as a spa, a pool, and a carefully curated culinary offering. Ideal for both business and leisure travel.

GALLERY

INNSIDE BY MELIÁ BARCELONA APOLO

INNSiDE Barcelona Apolo is much more than just a hotel in the heart of Barcelona: it’s a lifestyle destination designed for travelers who want to experience the city with authenticity and their own unique style. Located in one of the city’s most vibrant and well-connected neighborhoods, it combines urban energy with contemporary design following its recent renovation. Its 314 rooms exude comfort and modernity, while its 12 meeting rooms offer versatility for professional gatherings in an inspiring setting. A meeting place where creativity, business, and the local experience come together in the heart of Barcelona.

GALLERY

INTERCONTINENTAL BARCELONA

Located in one of the city’s most iconic spots, the InterContinental® Barcelona offers modern, luxurious accommodations in the heart of this historic yet cosmopolitan city. Inspired by the organic Mediterranean lifestyle and offering views of some of the city’s most iconic landmarks, the hotel exudes elegance and embodies understated luxury.