WMF Study Mission Europe Barcelona 2026

WELCOME TO BARCELONA

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Fourth event of the year and fifth edition on the European continent. We return to Spain, where Barcelona will offer us a showcase of alternatives such as venues, hotels, and experiences unique to the city that make it one of a kind.
See you from May 13 to 17.

Barcelona is a vibrant Mediterranean city located in northeastern Spain, renowned for its balance between tradition and innovation. It stands out for its modernist architecture, especially the work of Antoni Gaudí, its excellent international connectivity, and its solid infrastructure for conferences and events. With a wide range of hotels, unique venues, and a privileged climate throughout the year, Barcelona is positioned as one of the leading MICE destinations in Europe.

WHAT DO THE NUMBERS SAY?

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HOSTED BUYERS

With a profile of decision makers such as CEOs and owners of the best meeting planner agencies in Mexico, Brazil, Costa Rica, and Colombia.

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TABLE TOPS

Local suppliers or companies at the destination, including DMCs, hotels, tour operators, and non-traditional venues

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BUSINESS APPOINTMENTS

with a total capacity of 65 people at the event

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LEADS

Average value of each business: $40,000 USD

DO YOU WANT TO BE PART OF OUR EVENTS?

HOSTED BUYERS

Do you want to be part of our events?

TABLE TOPS

Do you want to be part of our events?

KEY FACTS

Barcelona has a wide variety of venues for all kinds of events, from large conference centers and convention centers to unique spaces, historic buildings, and outdoor venues.

The destination of Barcelona (city and province) has a diverse range of hotels, with more than 900 establishments and 145,000 beds.

Barcelona is connected to more than 200 international destinations through its airport and has an excellent rail network, roads, and urban public transport. Its compact urban model facilitates fast and sustainable travel between venues, hotels, and attractions in the city.

The province of Barcelona complements its urban offerings with natural surroundings, wineries, farmhouses, and towns with historic charm, allowing for the organization of incentive programs and experiential activities that combine culture, nature, and exclusivity.

GALLERY

PROGRAM

Wednesday, May 13, 2026

Thursday, May 14, 2026

Friday, May 15, 2026

Saturday, May 16, 2026

Sunday, May 17, 2026

HOST HOTELS

MELIÁ BARCELONA SKY

Meliá Barcelona Sky is a modern design hotel located in one of Barcelona’s most vibrant neighborhoods, close to the beach and well-connected to the city center. It features 261 elegant rooms and 14 meeting rooms, most with natural light, ideal for hosting MICE events. It stands out for its impressive panoramic views of the city and the Mediterranean, as well as high-quality amenities such as a spa, a pool, and a carefully curated culinary offering. Ideal for both business and leisure travel.

INNSIDE BY MELIÁ BARCELONA APOLO

INNSiDE Barcelona Apolo is much more than just a hotel in the heart of Barcelona: it’s a lifestyle destination designed for travelers who want to experience the city with authenticity and their own unique style. Located in one of the city’s most vibrant and well-connected neighborhoods, it combines urban energy with contemporary design following its recent renovation. Its 314 rooms exude comfort and modernity, while its 12 meeting rooms offer versatility for professional gatherings in an inspiring setting. A meeting place where creativity, business, and the local experience come together in the heart of Barcelona.

ME BARCELONA

ME Barcelona by Meliá is a contemporary luxury hotel located in the heart of Barcelona, boasting a prime location next to Passeig de Gràcia and excellent transport links, making it an ideal base for exploring the city. With 164 rooms, the hotel embodies the values of contemporary European culture through fashion, art, and the avant-garde, establishing itself as a true sociocultural hub in the heart of Barcelona.

VIDEO INVITATION

PARTNERS

MEDIA PARTNERS

BUSINESS PARTNERS

ASSOCIATIONS

MEMBER OF

Event Details
Complexity Translator for Leaders: International Speaker

The dress code for this event is semi-formal attire. We want our guests to feel comfortable and elegant, so we recommend dressing up a bit but keeping it fun and festive. Think cocktail dresses and suits, but feel free to add your personal style!

No outside food or beverages are allowed at this event. We have carefully selected a selection of food and beverages for our guests to enjoy, and outside food or beverages may not meet our standards for safety and quality. But don't worry, we have many options available to satisfy any cravings or dietary restrictions.

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Event Details