
WELCOME TO IRAPUATO


WMF Connections Irapuato 2026 is a strategic gathering designed to strengthen Mexico’s meetings industry through high-value connections, relevant content, and carefully curated experiences. This event brings together industry leaders, key buyers, and specialized suppliers in a dynamic and effective format that fosters real business opportunities.
In an environment that combines professionalism, approachability, and dynamism, WMF Connections promotes the exchange of ideas, the formation of partnerships, and the development of new opportunities within the MICE industry. Irapuato thus becomes the ideal setting to connect, inspire, and grow the region’s meetings community.
In the heart of the Bajío region, better known as the World Capital of Strawberries, lies Irapuato, a municipality in the heart of Mexico with the infrastructure to host events for up to 5,000 people. It is rich in culture, history, and attractions unique to the region, with an invaluable network of suppliers that stands out for its quality and versatility in adapting to the needs of every organizer. We invite you to discover the perfect city to host your next event.

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WHAT DO THE NUMBERS SAY?

Hosted buyers from national companies operating in the agro-industrial, sports, and automotive sectors.
Key components of the Guanajuato destination value chain.
with a total capacity of 60 people at the event
Average value per business: $150,000 – $250,000 MXN
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HOSTED BUYERS
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TABLE TOPS
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KEY FACTS

Strategically located in the heart of the country.
Inforum Irapuato can host events for 100 to 60,000 people.
Quality Assurance.
Additional historic venues for events.
PROGRAM

MONDAY, JUNE 1, 2026
| SCHEDULE | ACTIVITY | PLACE |
| 9:00 AM – 1:00 PM | Departure and transfer from Mexico City to Irapuato , by land | National Auditorium |
| 1:00 PM – 2:45 PM | Food | Hotsson Hotel |
| 2:45 PM – 3:00 PM | Transfer | to City Hall |
| 3:00–4:30 p.m. | Tour of the Historic District and Inclusive Sensory Activity at the Salvador Almaraz Mural “Eyes Closed, Senses Open” | City Hall |
| 4:30 p.m. – 5:00 p.m. | Transfer | to Hotel Galería Plaza Irapuato |
| 5:00 p.m. – 6:00 p.m. | Check-in at the Host Hotel —time to freshen up | Galería Plaza Hotel Irapuato |
| 6:00 p.m. – 6:30 p.m. | Site Inspection of the Host Hotel | Galería Plaza Hotel Irapuato |
| 6:30 p.m. – 7:00 p.m. | Transfer | at the Irapuato City Theater |
| 7:00 PM – 10:00 PM | Welcome Cocktail Party Unveiling of the Monumental Strawberry Between Canvases and Murals of Irapuato. | Irapuato City Theater |
| 10:00 p.m. – 10:30 p.m. | Transfer | to Hotel Galería Plaza Irapuato |
| 10:30 p.m. | End of Activities |
TUESDAY, JUNE 2, 2026
| SCHEDULE | ACTIVITY | PLACE |
| 6:40 a.m. – 7:00 a.m. | Transfer | to Irekua Park |
| 7:00 a.m. – 8:00 a.m. | Wellness Morning: Run 4 Fun | Irekua Park |
| 8:00 – 8:15 | Transfer | to Hotel Galería Plaza Irapuato |
| 9:00 a.m. – 10:00 a.m. | Breakfast: Presentation of Irapuato as a Destination by , and SECTURI | Tarasco Rooms 3 and 4 , Hotel Galería Plaza Irapuato |
| 10:00 – 10:45 | KeyNote Brigitte Seumenicht Notholt “I’ll Take Care of It: How to Create Micro-Moments in the Customer Experience” | Hotel Galería Plaza Irapuato Tarasco Rooms 1 and 2 |
| 10:45 – 11:00 | Break | |
| 11:00 a.m. to 12:15 p.m. | : Round 1 Business Meetings | Hotel Galería Plaza Irapuato Tarasco Rooms 1 and 2 |
| 12:15–12:30 | Break | |
| 12:30–1:45 p.m. | : Round 2 Business Meetings | Hotel Galería Plaza Irapuato Tarasco Rooms 1 and 2 |
| 1:45 p.m. to 2:20 p.m. | Free time to cool off | |
| 2:30 – 3:00 p.m. | Transfer | to Cavas de Mendiola |
| 3:00 p.m. – 4:30 p.m. | Lunch Networking time Site inspection | Cavas de Mendiola , Salon Elines |
| 4:30 p.m. – 5:00 p.m. | Transfer | Santa Margarita Golf Club |
| 5:15 PM – 7:00 PM | Golf Clinic | Santa Margarita Golf Club |
| 7:00 PM – 7:30 PM | Transfer | to Hotel Galería Plaza |
| 7:30 p.m. – 8:00 p.m. | Free time to cool off | Galería Plaza Hotel Irapuato |
| 8:00 p.m. – 10:00 p.m. | Dinner with friends : A barbecue with a view | Galería Plaza Hotel Irapuato |
| 10:00 p.m. | End of activities |
WEDNESDAY, JUNE 3, 2026
| SCHEDULE | ACTIVITY | PLACE |
| 7:00 a.m. – 8:00 a.m. | Breakfast for Guests | Galería Plaza Hotel Irapuato |
| 8:00 a.m. – 9:00 a.m. | Transfer | To Strawberry Field |
| 9:00 a.m. – 12:00 p.m. | Strawberry Pisco Explore the strawberry fields | Strawberry Field |
| 12:00 PM – 1:00 PM | Transfer | to Hotel Galería Plaza Irapuato |
| 1:00 PM – 1:50 PM | Time to cool off | to Hotel Galería Plaza Irapuato |
| 1:50 p.m. – 2:00 p.m. | Transfer | to Inforum |
| 2:00 PM – 3:30 PM | CANIRAC Lunch , and Networking Time | Inforum |
| 3:30 PM – 3:45 PM | Break | Inforum |
| 3:45 PM – 5:00 PM | : Round 3 Business Meetings | Inforum |
| 5:00 PM – 5:15 PM | Break | Inforum |
| 5:15 PM – 6:30 PM | Round 4 Business Meetings | Inforum |
| 6:30 p.m. – 6:45 p.m. | Transfer | to Hotel Galería Plaza Irapuato |
| 6:45 PM – 7:20 PM | Time to cool off | Galería Plaza Hotel Irapuato |
| 7:20 PM – 7:40 PM | Transfer | to the Arandas Treasury |
| 7:40 PM – 8:00 PM | Welcome cocktail | |
| 8:00 PM – 8:45 PM | KEYNOTE Jimena Osio Rioseco “The Team Nobody Sees Coming” | Arandas Estate |
| 8:45 PM – 12:00 AM | Closing Dinner Theme: 2026 World Cup Everyone in the Mexican national team jersey | Arandas Estate |
| 12:00 a.m.–1:30 a.m. | Transfer | to Hotel Galería Plaza Irapuato |
| 1:30 | End of activities |
THURSDAY, JUNE 4, 2026
| SCHEDULE | ACTIVITY | PLACE |
| 9:00 | Appointment Lobby Check-out | Lobby of the Galeria Plaza Hotel |
| 9:00 – 9:30 | Transfer | to Rancho la Cumbre |
| 9:30 a.m. – 11:30 a.m. | Advisory Board “Your voice makes a difference” | Rancho la Cumbre |
| Return to CDMX | National Auditorium |
OUR HOST HOTEL

Elegant design and an atmosphere inspired by Japanese culture, located near the city’s main attractions and Inforum, just 30 minutes from Guanajuato International Airport via easy road access.
A special venue for events of up to 700 guests. Spa / Ofuro (traditional Japanese bath). Rooftop gym with heated pool. Parking with 236 spaces. Restaurant, bar, and room service.
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GALLERY





















PARTNERS

HOST DESTINATION

HOTEL HEADQUARTERS

HOTEL HEADQUARTERS

DMC OFFICIAL

FOOD DAY 1

FOOD DAY 1

ACTIVITY DAY 1

ACTIVITY DAY 1

WELCOME COCKTAIL
WELLNESS MORNING

BREAKFAST DAY 2

BREAKFAST DAY 2

BUSINESS APPOINTMENTS DAY 2




LUNCH DAY 2
GOLF CLINIC
DINNER DAY 2
ACTIVITY DAY 3

LUNCH DAY 3
BUSINESS APPOINTMENTS DAY 3


CLOSING DINNER
ADVISORY BOARD

MEDIA PARTNERS

BUSINESS PARTNERS

ASSOCIATIONS

MEMBER OF







