WMF comes to Hermosillo April 16-19, 2024.

The city ranked as the seventh most competitive city in the country according to the Mexican Institute for Competitiveness based on factors such as economic diversification, geographic location, access to education, government, innovation and international relations. At its center is the Plaza Zaragoza, with a pergola for shows. In front of the plaza are the ornate Cathedral of the Assumption and the neoclassical Government Palace, which houses murals depicting the history of Sonora. To the south is the zoo and the botanical garden of the Sonora Ecological Center, which exhibits native species of flora and fauna.
Be amazed by Hermosillo

In a privileged location, Fiesta Americana Hermosillo is strategically located very close to downtown and the industrial zone, on the main avenue of the Hotel Zone. As the only five-star hotel in the city, you will be able to enjoy a wide range of activities and visit the most important attractions. You will be close to the airport, Madero Park and Plaza Hidalgo. It also offers easy access to Cerro de la Campana and Plaza Zaragoza.

An extraordinary stay awaits you, offering you functional spaces and services so that you can focus only on your goals and move forward. Located on Boulevard Francisco Eusebio Kino, close to downtown and 15 minutes from Ciudad Industrial. The Hermosillo International Airport is only 15 minutes away. After accomplishing your goals, rest in its comfortable rooms. Enjoy a meal at the restaurant and if you don't want to go out, room service is available. Take some time to go to the gym, swim in the pool or have a drink in the garden.

Event Details

The dress code for this event is semi-formal attire. We want our guests to feel comfortable and elegant, so we recommend dressing up a bit but keeping it fun and festive. Think cocktail dresses and suits, but feel free to add your personal style!

No outside food or beverages are allowed at this event. We have carefully selected a selection of food and beverages for our guests to enjoy, and outside food or beverages may not meet our standards for safety and quality. But don't worry, we have many options available to satisfy any cravings or dietary restrictions.

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Day 1
  • April 16, 2024 10:55 a.m. - 12:55 p.m.
    Aeromexico Flight 706
  • April 16, 2024 12:55 - 13:30
    Hermosillo is waiting for you and you don't even expect it.

    Here is where the culture of carne asada, large tortillas, coyotas and bacanora come together to welcome visitors who come to the capital city of the state of Sonora for many reasons.

  • April 16, 2024 14:00 - 14:30
    Refreshments and food

    Time to cool off and Grab & Go

  • April 16, 2024 16:30 - 18:00
    Sandboarding in the majestic San Nicolás Dunes

    Where the desert meets the sea. Sandboarding and time for photos in the dunes.

  • April 16, 2024 18:45 - 19:15
    Welcome Cocktail

    Seri New Year Performance

  • April 16, 2024 19:15 - 19:45
    Opening Ceremony Welcome by Local Authorities

    Rafa Hernandez: Chairman WMF
    Roberto Gradillas Pineda: Secretary of Tourism Sonora
    Francisco Xavier García Káram: Director of the Conventions and Visitors Bureau
    Rosalba Benard Jiménez: President of the Hermosillo Convention and Visitors Bureau

  • April 16, 2024 19:45 - 22:30
    Welcome Dinner

    Gastronomy, flavors and traditions. Delight yourself with dishes of the local gastronomy.

  • 16 April 2024 00:00
    Check in and end of activities
Day 2
  • April 17, 2024 7:00 - 8:00 a.m.
    Run for fun and a cause presented by WMF Foundation

    Optional activity with cause

  • April 17, 2024 7:00 - 8:45 am
    Breakfast for guests staying at the host hotel
  • April 17, 2024 9:30 a.m. - 10:30 a.m.
    Presentation of Destination: Sonora, Unforgettable Experiences

    Roberto Gradillas Pineda: Secretary of Tourism Sonora

  • April 17, 2024 10:30 - 11:45 a.m.
    Key Note Session: Luis Pineda

    Extraordinary people with extraordinary strengths

  • April 17, 2024 11:45 a.m. - 1:00 p.m.
    Business Appointments, Round 1

    Pre-arranged appointments between buyers and suppliers

  • April 17, 2024 13:00 - 13:45
    Caffenio "We love Mexican".

    Adrián Gallardo: Strategic Management, Commercial & Innovation Caffenio

  • April 17, 2024 14:00 - 17:45
    Let it squeal! "Roast beef in the gardens of Tuscany."

    Continue to pursue business opportunities, create conversations and close future business, delighting yourself with the best barbecued meat in the world.

  • April 17, 2024 18:15 - 19:30
    Time to cool off
  • April 17th, 2024 20:00 - 22:30
    Cocktail at Casa Arias

    Get to know this architectural icon that houses years of history, capable of transporting you to another era. The ideal space for your next events

Day 3
  • April 18, 2024 7:00 - 9:00 am
    Breakfast for guests staying at the host hotel
  • April 18, 2024 11:00 - 12:00
    Pearl Farm Experience

    Have you ever wondered how a pearl is formed or what kind of effort is required to create them? Our experts share with you their passion for these Mexican pearls.

  • April 18, 2024 12:30 - 14:00
    Food at Delfinario Sonora
  • April 18, 2024 15:00 - 16:00
    Fall in love with San Carlos!

    Its unique landscapes make it one of Sonora's tourist jewels. National Geographic recognized the San Carlos Scenic Viewpoint as the most spectacular ocean view in the world as number 1 in its top 10.

  • April 18, 2024 16:00 - 18:00
    Magical sunset at sea

    Aboard a catamaran, enjoy the afternoon and discover the fascinating and varied beauty of the Sea of Cortez.

  • April 18, 2024 18:30 - 22:00
    Closing Dinner, Extraordinary Marinaterra

    We close the day with an incomparable natural scenery and a majestic view.

Day 4
  • April 19, 2024 7:45 a.m.
    Check out
  • April 19, 2024 8:30 - 9:30 am
    Breakfast of champions at Aquimis Huevos
  • April 19, 2024 9:30 a.m. - 11:30 a.m.
    Slowpitch Tournament

    Practice the trendy sport of Sonora! Accompanied by Janeth Willson, ballplayer and teacher, learn to play slowpitch; a variation of baseball, in the middle of a great atmosphere.

  • April 19, 2024 12:00 - 13:30
    Hermosillo City Tour

    Hermosillo, the capital of the northwest and gateway to the Sea of Cortez

  • April 19, 2024 14:00 - 15:00
    Visit the traditional Coyotas Doña María

    Learn all the secrets about the proud Sonoran tradition since 1954.

  • April 19, 2024 15:00 - 16:30
    Food for hosted buyers and time for shopping Coyotas Doña María
  • April 19, 2024 17:20 - 19:20
    Documenting and waiting time at the airport
  • april 19, 2024 19:20 - 23:00
    Aeromexico Flight 1701
Event Details