WMF CONNECTIONS GUADALAJARA 2026

WELCOME TO GUADALAJARA

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This is the second WMF event on our 2026 calendar, and its first edition will be held in Guadalajara, a cosmopolitan destination that offers great experiences, venues, and infrastructure for event organizers.
See you there from March 9 to 12.

Guadalajara is one of Mexico's leading destinations for international conferences and events. Connected to the world thanks to its extensive air links and modern infrastructure with over 28,000 hotel rooms. All this in a vibrant city, recognized worldwide as the birthplace of Tequila, Mariachi, and Charrería.

HOST DESTINATION

WHAT DO THE NUMBERS SAY?

HOSTED BUYERS

With a profile of decision makers such as CEOs and owners of the best meeting planner agencies in Mexico.

TABLE TOPS

Suppliers or local companies at the destination, including DMCs, hotels, tour operators, non-traditional venues, haciendas, and event suppliers.

BUSINESS APPOINTMENTS

with a total capacity of 75 people at the event

LEADS

Average value of each business: $350,000 MXN

DO YOU WANT TO BE PART OF OUR EVENTS?

HOSTED BUYERS

Do you want to be part of our events?

TABLE TOPS

Do you want to be part of our events?

WHY CHOOSE GUADALAJARA FOR YOUR NEXT MEETING?

Key Fact 1

Key Fact 2

Key Fact 3

Key Fact 4

Guadalajara, a global destination for international conferences

Guadalajara is positioned as a world-class destination for attracting international conferences and events, backed by its membership in the BestCities Global Alliance, which recognizes only the world's 13 leading cities in the meetings industry. Its participation in international alliances and its experience as a host for global events consolidate its leadership as a host for high-level conferences.

First-class air connectivity and airport

The city has excellent international connectivity through Guadalajara International Airport, which has been recently modernized and recognized for its quality passenger experience. It currently connects to more than 61 destinations via 89 air routes, facilitating efficient access from major domestic and international markets.

Expo Guadalajara: Mexico's largest and most important exhibition center

Expo Guadalajara is the largest and most important convention center in the country, with more than 617,000 square feet of event space. Its immediate surroundings are one of its main distinguishing features, with more than 2,000 hotel rooms less than a mile away and more than 700 additional rooms across the street, optimizing logistics and the attendee experience.

Commitment to sustainability in the MICE industry

Guadalajara is steadily advancing toward a sustainable destination model for the meetings industry, working collaboratively through the Guadalajara CVB with international organizations such as the Global Destination Sustainability Movement and Meet4Impact to develop a sustainability guide for exhibitions and events in the city. This effort seeks to promote responsible practices, generate positive impact, and align with the global standards demanded by the MICE industry today.

GALLERY

PROGRAM

Monday, March 9, 2026

6:00 a.m. – 1:25 p.m.	Arrival of hosted buyers	Miguel Hidalgo International Airport
1:30 p.m. – 2:30 p.m.	Transfer to Hard Rock Hotel Guadalajara	Hosted buyers and staff
2:30 p.m. – 3:30 p.m.	Rock lunch	Get to know and rock out with this unmissable venue in Guadalajara Hard Rock Hotel Guadalajara – Girasol Room
3:30 p.m. – 4:00 p.m.	Rock & Walk Experience	Discover iconic venues for your events at Hard Rock Hotel Guadalajara Hard Rock Hotel Guadalajara
4:00 p.m. – 5:00 p.m.	Camera, lights, action— , flavor, and seasoning.	Hard Rock Hotel Guadalajara – Movie Theater 6
5:00 p.m. – 5:30 p.m.	Transfer to Hotel RIU Plaza Guadalajara
5:30 p.m. – 6:15 p.m.	Free time	To refresh yourself, respond to emails and calls RIU Plaza Guadalajara Hotel
6:15 p.m. – 7:20 p.m.	Sunset in the heights	RIU Plaza Guadalajara Hotel – Roof Top
7:20 p.m. – 10:30 p.m.	Welcome cocktail Black and silver dress code	RIU Plaza Guadalajara Hotel – Roof Top
10:30 p.m.	End of activities	RIU Plaza Guadalajara Hotel

Tuesday, March 10, 2026

6:45 a.m. – 7:00 a.m.	Lobby appointment	RIU Plaza Guadalajara Hotel
7:00 a.m. – 8:30 a.m.	Transfer to Hacienda El Carmen
8:30 a.m. – 9:30 a.m.	Special breakfast	Hacienda El Carmen Hacienda El Carmen Hotel & Spa
9:30 a.m. – 10:00 a.m.	Hacienda Tour El Carmen Hotel & Spa	Venues for events, rooms, and special locations. Hacienda El Carmen Hotel & Spa
10:00 a.m. – 11:00 a.m.	Transfer to Tequila Mundo Cuervo
11:15 a.m. – 1:30 p.m.	Business Appointments	Round I Mundo Cuervo
1:30 p.m. – 1:45 p.m.	Break	Crow World
1:45 p.m. – 3:00 p.m.	Business Appointments	Round II Mundo Cuervo
3:00 p.m. – 4:15 p.m.	Food	Mundo Cuervo Esplanade Mundo Cuervo
4:15 p.m. – 6:30 p.m.	Business Appointments	Round III Mundo Cuervo
6:30 p.m. – 7:00 p.m.	Tour	Crow World
7:00 p.m. – 7:20 p.m.	Transfer to Casa Salles
7:30 p.m. – 8:00 p.m.	Tequila tasting	Discover the possibilities of the world of Tequila Casa Salles
8:00 p.m. – 10:00 p.m.	Dinner	Salles House
10:00 p.m. – 11:00 p.m.	Transfer to Hotel RIU Plaza Guadalajara	Headquarters Hotel / End of Activities

Wednesday, March 11, 2026

7:00 a.m. – 8:00 a.m.	Wellness morning	RIU Plaza Guadalajara Hotel
8:00 a.m. – 9:00 a.m.	Breakfast For guests	RIU Plaza Guadalajara Hotel – Restaurant
9:00 a.m. – 9:30 a.m.	Transfer to the former Convent of Santa Teresa, known as " " (The Convent of the Holy Cross)
9:30 a.m. – 10:30 a.m.	Welcome to the former Convent of Saint Teresa, known as " "!	Learn about the history of this spectacular event venue. Former Convent of Santa Teresa
10:30 a.m. – 11:30 a.m.	Transfer to JAPI
11:30 a.m. – 12:30 p.m.	Jalisco Interactive Tour – JAPI	Werika Tour and Experience JAPI
12:30 p.m. – 1:00 p.m.	Transfer to Expo Guadalajara
1:00 p.m. – 1:30 p.m.	Main tour r areas of Expo Guadalajara	Guadalajara Expo
1:30 p.m. – 2:30 p.m.	Key Note Speaker Juan Pablo Neira	IMAGINE “Believe to create” Expo Guadalajara – Fashion Show
2:30 p.m. to 3:00 p.m.	Transfer to Fiesta Americana Guadalajara Minerva
3:00 p.m. – 4:30 p.m.	Tapatía cuisine	We continue our journey through local flavors and seasonings, along with the great infrastructure offered by this hotel, Fiesta Americana Guadalajara Minerva.
4:30 p.m. – 5:00 p.m.	Transfer to Santander Cultural Center
5:00 p.m. – 6:00 p.m.	Santander Cultural Center
6:00 p.m. – 6:30 p.m.	Transfer to Hotel RIU Plaza Guadalajara
6:30 p.m. – 7:30 p.m.	Free time	RIU Plaza Guadalajara Hotel
7:30 p.m. – 8:00 p.m.	Transfer to JW Marriott Guadalajara
8:00 p.m. – 11:00 p.m.	Closing dinner Mexican Chic Elegance	JW Marriott Guadalajara Chapala Room
11:00 p.m. – 11:30 p.m.	Transfer to Hotel RIU Plaza Guadalajara
11:30 p.m.	End of Activities

Thursday, March 12, 2026

8:00 a.m. – 8:30 a.m.	Lobby appointment	Check out RIU Plaza Guadalajara Hotel
8:30 a.m. – 9:00 a.m.	Transfer to Hilton Midtown
9:00 a.m. – 10:00 a.m.	Breakfast	Hilton Midtown
10:00 a.m. – 11:00 a.m.	Advisory Board for the Destination	Hilton Midtown
11:00 a.m. – 12:00 p.m.	Transfer	To the airport / Post Fam JW Marriott Guadalajara
2:24 p.m. – 3:24 p.m.	Departure from HB	Miguel Hidalgo International Airport Miguel Hidalgo

OUR HOST HOTEL

WOULD YOU LIKE TO KNOW MORE ABOUT THIS?

Hotel Riu Plaza Guadalajara, strategically located in the Expo Zone, offers more than 550 rooms designed to combine comfort and functionality. Its new attraction, the Rooftop Bar 360°, invites guests to enjoy the best panoramic views of the city in a modern and exclusive atmosphere. The hotel also has 17 meeting rooms, with capacity for groups of 6 to 1,200 people, consolidating its position as one of the most comprehensive venues for conferences, conventions, and incentive trips in Guadalajara.