
She has more than 10 years of experience in public relations and media management. Currently, she serves as Marketing and Communications Director for PANAM, one of the most important Mexican tennis brands. She currently leads all campaigns and initiatives that increase brand awareness and sales for the company, managing product launches, collaborations with brands and influencers, strategic alliances with associations and supporting new product lines. Throughout her career, she has worked in renowned agencies such as Alazraki Network and Another Company, has managed communication strategies for prominent brands such as KidZania, Viceroy Hotels & Resorts, Consejo Mundial de Lucha Libre & Mex Rent A Car.