She describes herself as a Creative Director and experiential marketing strategist, with a career that combines creativity, strategy, and technology applied to events and brands.
She holds a Bachelor’s degree in Graphic Design, with specializations in Advertising and Critical Thinking, a Master’s degree in Education Sciences with a focus on Communication, and a Master’s degree in Digital Marketing.
She began her career as an Art Director and transitioned into strategy, establishing herself as a Creative Director specializing in comprehensive campaigns that encompass ATL and BTL advertising, experiential marketing, activations, corporate event production, conferences, incentive trips, loyalty programs, and digital strategies.
In recent years, the company has incorporated artificial intelligence, data analytics, and immersive technologies into event planning and production, exploring how AI optimizes processes, personalizes experiences, and transforms the way impact is measured in the meetings industry.
He has developed projects for brands such as Discovery Channel, HBO, Telmex, Telcel, Nestlé, Pfizer, Colgate, Ferrari, Ford, Kia, Tecate, and NASCAR, as well as for major tourist destinations and hotel chains in Mexico.