Graduated from the Universidad Nacional Autónoma de México with a degree in Visual Communication.
His first incursions in the industry were in the production and activation of point-of-sale campaigns for consumer companies, producing audiovisual content, promotions and brand activations at trade shows and exhibitions.
Founding partner of the agency Cuatro F, a company specialized in the organization of congresses, conventions and corporate and institutional events.
He has been an active member of MPI, AMPROFEC, SITE, PCMA and PCO MM and has participated in various forums of the Meetings Industry as Speaker, panelist or academic content coordinator of the last two editions of the CNIR organized by COMIR.
Among the most important events organized annually are the national congresses of the Mexican Association of Pediatrics, the Inter-American Congress of the Starmedica Children's Private Hospital, and various corporate events in the pharmaceutical, consumer and government sectors, among others.
In 2018 Cuatro F obtains the PCO Certification Seal and joins the PCO Meeting Mexico Association, an association that integrates 19 of the most influential agencies in the MICE sector. Since 2019 he has been part of the Education Commission of the Association, and after being part of two boards of directors, he is sworn in as president of PCO Meeting Mexico in September 2024.
His greatest passion is creativity in any of its forms, being a promoter of it as "the art of giving voice to thought through images, phrases and content capable of changing the perspective of users in a positive and transcendental way".