About us

OUR EVENTS

WMF is committed to building a better world. From the inclusion of people with disabilities in our events, through the WMF Foundation, to specific actions against climate change and child development.

Year after year we have articulated different actors for the generation of the following commitments with the global events industry.

EVENTS 2023

MEXICAN CARIBBEAN

PUEBLA

LOS CABOS

SAN LUIS CAPITAL

BARRANQUILLA

MISSION EUROPE MADRID

MONTERREY

GUANAJUATO

LOW CALIFORNIA

EVENTS 2022

MEXICAN CARIBBEAN

LOS CABOS

DOWNTOWN

PRAGUE

DOMINICAN REPUBLIC

SAN MIGUEL DE ALLENDE

PUEBLA

MONTERREY

TAMPICO

Our Team

RAFA HERNANDEZ
CHAIRMAN

For him, the best time to create ideas is 5:30 AM running and preferably outdoors.
Rafa always has to be on the move, so he is constantly involved in different activities: traveling, riding a motorcycle, running a half marathon, diving with sharks or playing the drums. But none of these activities distract him from his greatest passion, his family (consisting of Tampi, Max, Mateo and Henry).
He is celebrating 20 years of career in Meeting Tourism. He started with a web portal for Virtual Exhibitions, and went on to create the publications that today are part of the Latinamerica Meetings portfolio, the World Meetings Forum and his social contribution to the industry through the World Meetings Forum Foundation.
Totally dedicated to contribute and help at all times, always trying to add creative and innovative ideas that benefit everyone.

LUCERO LÓPEZ
BUSINESS DEVELOPMENT MANAGER

Better known in the meeting tourism industry as Lu Lopez. She always does what she is most passionate about "Being in the industry and marketing the WMF".
She has been able to experience WMF as a Hosted Buyer and now that she is developing in the marketing and organization of the event, for her it is fascinating and maddening to be able to contribute by offering a great experience to her beloved Suppliers.
Cheerful, smiling, intense, persevering, committed and always with the attitude of service, she makes her purpose within WMF easily fulfilled, contributing to achieve the company's goals.
"Do what you love and you'll always be happy".

CLAUDIA HERNÁNDEZ
HOSTED BUYER MANAGER

Claudia is a professional with a degree in Tourism Management from Universidad Anahuac in Mexico City. She has more than 20 years of experience collaborating and managing business and transformation projects for global and corporate businesses. Her involvement has made a significant difference for her clients in terms of talent development and business consulting.
She has a strong ability to deal with managing processes that require planning, execution and follow-up.
Claudia is now responsible for collaborating with WMF as Hosted Buyer Manager. Claudia is part of a strong and close-knit family that includes Guillermo, her husband and two beautiful daughters, Lorena and Regina. She enjoys concerts, parties and sports.

LORENA MACEDO
Operations Manager

Lore is a professional with more than 12 years of experience in the areas of internal communication, incentives and events, passionate about meeting tourism. She is a graduate in Marketing and recently graduated from a Master's Degree in Communication, Events and PR.
In 2020 she won the recognition of Corporate Meeting Planner of the Year and in 2021 she joined PCMA's Board of Directors as VP of Events. This year she was considered as one of the Meeting Industry Promises 2023. She is currently Operations Manager for WMF, responsible for the optimal planning and organization of events and the relationship with suppliers, hotels, airlines, DMCs, among others.
Committed, dedicated and passionate, always planning to explore new cities and looking for pet-friendly places to enjoy with Ruffo, her puppy.

RODRIGO ZÉLENY ZABAL
OPERATIONS

Running for a frisbee, catching a ball or playing tennis, Rodrigo is always on the move. A true sports and travel enthusiast. Ro is a passionate event planner with over 8 years of experience in the industry. Always willing to help others. Always planning and organizing.

ALEXA GONZÁLEZ
ART DIRECTOR

Colombian Graphic Designer guided by the passion for her career. She seeks to show through graphic design a way to tell a story where the details in small things make you see the world in a different way, passionate about traveling and touring the world, expressing her feelings through dance and music. In charge at WMF of showing, through creative and innovative pieces, the passion that the team has for the creation of events.

MARIANA LOPEZ
GRAPHIC DESIGNER

I am a friendly and cheerful person, always looking to bring a smile to those around me. Empathy is a fundamental part of who I am. I enjoy the simplicity of things, in the everyday, valuing the small moments of life. I find peace and connection in nature with its landscapes and experiences that give us, always in constant company of music, its versatility is coupled in every moment of my life, for me the details and attention always make the difference.

Iran Mejia Gomez
COMMUNITY MANAGER

I am Iran, like the country. I'm from a small town in the south of Mexico and I migrated to the city to study at the university. I graduated in Industrial Design, but life has taken me through paths I never imagined and I have dedicated myself to UX and service design, social media, modeling, photography, I was a nanny and even a backpacker. Later in my professional career I realized that I could have been an excellent communicologist since I am always talking (seriously always).
I feel a lot, I dream a lot, I like to travel, read, talk, dance, I am a professional reggae singer and I like to play my ukulele.
I am a true believer that what we believe we can create and that my creativity will take me to incredible places with wonderful people.

MARIA CRUZ
DIRECTOR WMFFOUNDATION

I'm Maria, actually I have 3 names but the first one is enough. I was born in the 80's and although I grew up with the technological evolution I'm kind of bad at using it. As a child when I was asked what I wanted to be when I grew up I would say "I want to work with people like my uncle" he had down syndrome and today it makes me very happy to know that I didn't give up my dreams as a child.
I like to help, volunteer and enjoy everything I do. The meetings industry is something new but fascinating to me, knowing this industry and knowing that the inclusion of people with disabilities in the workplace is not indifferent to them and that we can improve our environment with small changes is something that has me hooked.
Including and embracing diversity enriches us.

CARLOS ALBERTO RUIZ
LOGISTICS MANAGER

Chilango by birth, passionate about sports almost in its entirety, he goes to Cruz Azul that is loyalty. The best place to feel safe is his home and his family, father of three children. He studies advertising communication at CAF.

He likes photography and this taste is because of his father who worked as a photographer in the sports newspaper La Afición, always available for work. His phrase NEVER STOP SMILING!

ALMA HUERTA
REVENUE COORDINATOR

Alma was born in the State of Chihuahua and her family migrated to Mexico City leaving behind memories of her childhood and part of her adolescence and creating a new history.

His passion is administration, by planning, organizing and achieving an efficient objective of the company's functions, this reflects overall growth benefits.

GRISELLE LUNA
ADMINISTRATIVE COORDINATOR

Griselle, better known by everyone as Gris, joined the company in 2018 to support the Administration unit. She is a woman who believes in the structure of the family so for her the concept of teamwork is not strange and it is for this reason that she is excited to be part of this project full of great achievements, she is convinced that together with synergy and communication, you can reach the expected goals.
She studied Graphic Design, but life has taken her on a different path, which is why she completed a Master's Degree in Administration at La Salle University, where she studied both levels.
With more than 15 years of experience, she is convinced that it is possible to reach the desired goal as long as the ship rows in the same direction, taking care that all the pieces, mainly the people, work correctly.

Marvelino
EXECUTIVE AMBASSADOR

Native of the Pectechapul System, where great heroes and also great rebels are born, Marvelino arrived to our planet with the purpose of spreading his rebelliousness, color, joy, positivism and creativity to give a different touch to the events industry.
Night vision, small but very fast and dexterous, able to lift more than 2 times his weight, flirtatious, curious, defiant, creative and a constant dreamer are some of his innate characteristics.
Thanks to his studies in human behavior (yes, he also has the soul of a nerd) he came to the conclusion that the great events of the human race happen when people come together with passion and purpose and this is the main reason why he decided to join the WMF team as an executive ambassador.
He believes faithfully in the power of numbers and interpersonal connections. He thinks that life is a short time, so he lives with intensity: from eating tacos at Charco de las Ranas to playing the Ukulele.
His favorite band is Pink Floyd and the song that moves his soul is Shine on you Crazy Diamond.