WELCOME TO BARCELONA
Fourth event of the year and fifth edition on the European continent. We return to Spain, where Barcelona will offer us a showcase of alternatives such as venues, hotels, and experiences unique to the city that make it one of a kind.
See you from May 13 to 17.
Barcelona is a vibrant Mediterranean city located in northeastern Spain, renowned for its balance between tradition and innovation. It stands out for its modernist architecture, especially the work of Antoni Gaudí, its excellent international connectivity, and its solid infrastructure for conferences and events. With a wide range of hotels, unique venues, and a privileged climate throughout the year, Barcelona is positioned as one of the leading MICE destinations in Europe.
WHAT DO THE NUMBERS SAY?
With a profile of decision makers such as CEOs and owners of the best meeting planner agencies in Mexico, Brazil, Costa Rica, and Colombia.
Local suppliers or companies at the destination, including DMCs, hotels, tour operators, and non-traditional venues
with a total capacity of 65 people at the event
Average value of each business: $40,000 USD
DO YOU WANT TO BE PART OF OUR EVENTS?
HOSTED BUYERS
Do you want to be part of our events?
TABLE TOPS
Do you want to be part of our events?
KEY FACTS
First-class event infrastructure:
Barcelona has a wide variety of venues for all kinds of events, from large conference centers and convention centers to unique spaces, historic buildings, and outdoor venues.
Extensive hotel capacity:
The destination of Barcelona (city and province) has a diverse range of hotels, with more than 900 establishments and 145,000 beds.
Global connectivity and agile transportation:
Barcelona is connected to more than 200 international destinations through its airport and has an excellent rail network, roads, and urban public transport. Its compact urban model facilitates fast and sustainable travel between venues, hotels, and attractions in the city.
Diversity and added value of the province:
The province of Barcelona complements its urban offerings with natural surroundings, wineries, farmhouses, and towns with historic charm, allowing for the organization of incentive programs and experiential activities that combine culture, nature, and exclusivity.
GALLERY
PROGRAM
Wednesday, May 13, 2026
| Time | Activity | Location |
| 6:00 a.m. to 3:00 p.m. | Arrival of Hosted Buyers | Barcelona International Airport |
| 15:00-15:30 | Check-in Room allocation | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
| 3:30 p.m. to 6:00 p.m. | Free time To cool off | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
| Transfer from to Meliá Barcelona Sky: TBD to Intercontinental Barcelona: Uber | ||
| 8:00 p.m. to 10:00 p.m. | Welcome Dinner | Hilton Diagonal Mar |
| Transfer from to Meliá Barcelona Sky: TBD to Intercontinental Barcelona: Uber | ||
| 10:00 p.m. | End of activities | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
Thursday, May 14, 2026
| Time | Activity | Location |
| 7:00-7:40 | Wellness Morning Run for Fun | |
| 7:00-9:00 | Breakfast for Guests | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
| Transfer | Intercontinental to Meliá Barcelona Sky | |
| 9:30 a.m. to 11:30 a.m. | Business Matchmaking Sessions – Block I | Meliá Barcelona Sky |
| 11:30-11:50 | Break To respond to emails and calls | Meliá Barcelona Sky |
| 11:50 a.m. – 12:00 p.m. | Voices That Matter : Aeromexico – Reconnecting Mexico with Barcelona | Meliá Barcelona Sky |
| 12:00-12:45 | Keynote Speaker Ariel Hernan Etbul Carchak “Sustained Augmented Leadership” How to Think Better in the Age of Artificial Intelligence | Meliá Barcelona Sky |
| 12:45 – 12:50 | Voices That Make a Difference Iberia – Flight Plan 2030 – Connecting the Whole World – Alejandra Huerta – Irantzu Urzelai Sánchez | Meliá Barcelona Sky |
| 12:50–1:00 PM | Break To respond to emails and calls | Meliá Barcelona Sky |
| 1:00 p.m. to 2:30 p.m. | Business Matchmaking Sessions, Block II | Meliá Barcelona Sky |
| 14:30-16:00 | Food | Meliá Barcelona Sky |
| 4:00 p.m. to 5:30 p.m. | Business Matchmaking Sessions, Block III | Meliá Barcelona Sky |
| 17:30-19:30 | Leisure Time To cool off | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
| 19:30-20:00 | Transfer | Press tour |
| 20:00-22:30 | Closing Dinner By Barcelona Convention Bureau | Carmen's Tablao |
| 10:30 PM – 11:00 PM | Transfer | Press tour |
| 11:00 p.m. | End of Activities | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
Friday, May 15, 2026
| Time | Activity | Location |
| 7:00-9:00 | Breakfast for Guests | ▶ Meliá Barcelona Sky ▶ Intercontinental Barcelona |
| 9:00 | Check-out – Transfer to Innside Barcelona Apolo (only for half-board guests at Meliá Barcelona Sky) | Meliá Barcelona Sky |
| 9:00 a.m. to 9:30 a.m. | Transfer To Mosaicos de Barcelona | Press tour |
| 9:30 a.m. to 11:30 a.m. | Mosaics of Barcelona Learn this technique as part of the 100th anniversary of Antonio Gaudí's death. By Barcelona Convention Bureau | Bellesguard Tower |
| 11:30 a.m. to 1:30 p.m. | iPad Rally | Press tour |
| 13:30-14:00 | Transfer | Press tour |
| 14:00-14:30 | Check In | Innside Barcelona Apolo |
| 14:30-16:00 | Lunch for Hosted Buyers | Innside Barcelona Apolo |
| 4:00 p.m. to 7:30 p.m. | Enjoy the city | Innside Barcelona Apolo |
| 19:30-20:00 | Transfer r dinner | Innside Barcelona Apolo |
| 8:00 p.m. to 10:00 p.m. | Networking Dinner | Renaissance Barcelona Hotel |
| 22:30-23:00 | Transfer To the host hotel | Meliá Barcelona Sky |
| 11:00 p.m. | End of Official Activities | ▶ Innside by Meliá Barcelona Apolo ▶ Intercontinental Barcelona |
Saturday, May 16, 2026
| Time | Activity | Location |
| 7:00-9:30 | Breakfast for Guests | Innside Barcelona Apolo |
| 9:30-10:00 | Transfer | Press tour |
| 10:00 a.m. – 12:30 p.m. | Taste the Palette Discover your color palette while enjoying a tasting of Iberian ham and cheeses at El Corte Inglés. | Press tour |
| 12:30 | Enjoy the city | |
| 7:00 PM – 7:30 PM | Transfer r dinner | |
| 7:30 PM – 10:00 PM | Dinner | ME Barcelona |
| 10:00 p.m. | Transfer To the host hotel | |
| 10:00 p.m. | End of Activities | Innside Barcelona Apolo |
Sunday, May 17, 2026
| Time | Activity | Location |
| 7:00-9:00 | Breakfast for Guests | ▶ Innside by Meliá Barcelona Apolo ▶ Intercontinental Barcelona |
PARTNERS
DESTINATION
HOST HOTELS
HOST HOTELS
HOST HOTELS
DMC OFFICIAL
AIRLINE
WELCOME DINNER
CLOSING DINNER
MOSAICS OF BARCELONA
LUNCH DAY 3
NETWORKING DINNER
DINNER DAY 4
MEDIA PARTNERS
BUSINESS PARTNERS
ASSOCIATIONS
MEMBER OF
