It all began with a dream, an idea. The idea of being able to bring together every great leader in a single place, in order to share, collaborate and develop the events industry from different vantage points.
The first version of WMF was organized in accordance with this dream in 2013 in the Maya Riviera and, ever since, our platform has grown and evolved with industry demands, becoming what it is today: a unique and exclusive event for doing business on an international scale.
With 7 different WMF versions —2 domestic WMF summits, 1 international WMF summit— under the Sustainability motto, and a virtual platform called WMF Interaction Editon, our event is nowadays one of the yearly events with the highest attendance of buyers and vendors in the events industry in the Americas.
Going back to our science lessons in school, DNA are molecules inside cells, that contain specific genetic information for every living being; in other words, DNA is what makes us unique in the world.
WMF has adopted this idea, where our DNA reflects what we are as an organization, making us unique, but we also go beyond that idea: it also reflects what we want and what we think.
This DNA is not merely a figure of speech: in each version of WMF, in both face- to-face and virtual editions, and it becomes a reality, thanks to the collaborative work of many people in planning and executing the event, although those attending the event are also responsible for making it tangible.
In 2018, we began giving a different touch to our events, making them revolve around concepts that evolve year after year until we reach 2024, when our organization will turn 10.
But it is not only a concept; each event adds and contributes to the history of the WMF and in 2024 the concept that will have resulted from all these contributions will be revealed. Up until now, this is what we have achieved
At WMF, we have a deep belief in the transforming power of the events industry. Greatest achievements have happened when people get together with passion and a sense of purpose and this what the industry does every day. But, just as we have the power to bring people together, this also entails great responsibility.
For this reason, we at WMF put out a call to action, so that each of our participants may become an agent for change through the various initiatives we implement at our events.
From the inclusion of people with disabilities in our events through the WMF Foundation, to specific actions against climate change and for the development of children, the WMF is committed to building a better world. It is not about the future: it is about today, about now.
Since we started out, we have promoted the construction of a better industry. For this reason, year after year we have brought together different actors for the purpose of generating the following commitments with the global events industry.
Passionate, music-loving, fun and always fully committed to our industry. This is the team that, among all the craziness and laughter, makes things happen.
Director of Strategic Projects
Hosted Buyers Coordinator
Together, we will always be stronger. We know success is inevitable when we open the doors to new points of view that help us build a better organization each day.
We introduce and heartily thank our advising committee.
DIRECTOR 4F CORPORATIVO
DIRECTOR 4F CORPORATIVO
GLOBAL GENERAL MANAGER LATAM
MARITZ GLOBAL EVENTS
PR MANAGER, CASA CUERVO
GENERAL DIRECTOR CREATIVIDAD
DIRECTOR GENERAL SAC