Sandra Garcia

Executive Director of the Greater Bogota Convention Bureau, with an International Business Degree, and a Master on Business Administration.

With more than 10 years of  experience in tourism product development and promotion strategies, management of Colombian International Relations, and private and public articulation initiatives.

As the Executive Director of the Greater Bogota Convention Bureau, has been able to increase in 35% the number of companies that support the Bureau´s Mission, in 60% the international free press about Bogotá and in 30% the events business generation.

Under her direction Bogotá has started to lead worldwide processes in the meetings industry in the name of the Latin American Region, accomplishing large events that had never come before to this part of the world, such as One Young World, the most important young leaders gathering which will take place next october, and the Nobel Peace Laureates Summit, the hugest peace conversation which took place in february 2017 and the reason why Bogotá was designated: The City of Peace.

Winner of the ICCA best PR Strategy Award 2015, among 418 cities.  In march 2016, Bogotá was accepted as part of the most prestigious alliance in the industry: BestCities, which gathers the 12 cities with the best quality standards for events of the world, becoming the only Latin American representative. And in 2016 Bogotá was selected as one of the four worldwide finalists for the Best Marketing Award (BMA) by ICCA World.

Recently named as one of the 15 most influential leaders of the events industry in Latin America, according to Masexpos Magazine and the World Meetings Forum (July 2016).

 

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