Cathy Breden, CAE, CMP
Executive Vice President & COO, International Association of Exhibitions & Events™ (IAEE)CEO, Center for Exhibition Industry Research (CEIR)
Cathy Breden, CAE, CMP, Executive Vice President & COO activates and owns the delivery of the operational plan in accordance with the Board-approved strategic plan, annual business plan, budget, and enterprise culture, providing executive leadership and execution of IAEE’s operations. She oversees marketing and communications, membership, education, conventions and events, and administration of the association.
In addition, she currently serves as CEO of the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.
Breden is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She began her association management career in 1984 and has served as a member of several boards of directors, as key staff contact, chief staff executive, volunteer leader and consultant. Breden earned the Certified Meeting Professional (CMP) designation in 1990, and earned the Certified Association Executive (CAE) designation in 1995. She graduated from Florida State University with a Business Administration degree with an emphasis in Association Management.
Breden is an active member of the American Society of Association Executives (ASAE) and the Texas Society of Association Executives (TSAE). She has served as the 2010 chair of the Convention Industry Council’s (CIC) Certified Meeting Professional board of directors. Breden was a contributor to The Convention Industry Council Manual, 8th Edition, A Working Guide for Effective Meetings & Conventions as well as an editor to The Art of the Show, An Introduction to the Study of Exhibition Management, 4th Edition.