Sherrif Karamat, CAE, BAS, MBA
Chief Operating Officer – PCMA
Sherrif Karamat, CAE, BAS, MBA, joined Professional Convention Management Association (PCMA) in 2003 as Vice President of Sales and Sponsorship and was appointed Chief Operating Officer (COO) in April 2008.
A 20+ year veteran of the meetings and convention industry, Karamat served as the Vice President of Business Sales and Services for Toronto Convention and Visitors Association (Tourism Toronto) and under his leadership, Tourism Toronto recorded its highest sales production in its history and significantly improved client and member services. Prior to joining Tourism Toronto, Karamat held several senior sales and marketing positions in the Hotel industry where he won numerous sales performance awards.
In his role as COO, Karamat is a key member of the executive team of PCMA and oversees all of PCMA’s major revenue streams including strategic partnerships, Convene, Membership, and PCMA’s print and digital media products. Karamat also oversees PCMA’s global business development and is an integral part of PCMA’s visioning and strategic planning; financial reporting; technology and data intelligence; and education strategy. As part of Karamat’s strategy for global development he consults with various national governments on the meetings, conventions and business events strategy.
Karamat wrote the chapter on Sponsorships and Strategic Partnerships: A New Approach in Professional Meeting Management – Fifth Edition, Comprehensive Strategies for Meetings, Conventions and Events. He also collaborated on the latest UNWTO article on the global meetings industry that was released this year. In addition to Karamat’s many industry volunteer roles, he is currently serving on the REED’s Business Events Advisory Board as well as Sydney, Australia’ International Advisory Board; he served Destination Marketing Association International (DMAI) Business Partner Advisory Council; on Association of Corporate Travel Executives (ACTE) steering committee and on the Meetings and Convention Industry roundtable. Karamat also supports the development of our industry by frequent guest lectures at various universities and colleges in North America and is an active member of Destination Marketing Association International (DMAI) and American Society of Association Executives (ASAE).
Karamat is a life-long learner and in addition to completing his MBA, he has completed various post graduate certificate programs at Wharton School of Business; Kellogg School of Business; University of Chicago; Harvard Business and Law School he completed a program on Strategic Negotiations for Senior Executives; and most recently a program at MIT on data intelligence and big data.